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Finding the Optimal TV Exposure Zones Like Magic
TV advertising consts are so high that it needs to be managed more systematically and scientifically. It is essential to choose the best channels for game users. By combining channels such as over-the-air TV, cable TV, and IPTV, we will find the best way to break through advertising noise and expose them without wasting your budget.
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Accurate Targeting and Desired Effects Across Various Social Platforms
Increase the effectiveness of the campaign by setting accurate targeting and desired advertising goals on social media such as Google Network Ads, YouTube, Facebook, Instagram, X(formerly Twitter), and TikTok. We can create creatives that reflect game know-how and conduct AB tests through this to optimize the campaign.
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For Game Users, Localizaed Media Requires Local Experts
There are certain media that game users enjoy. In addition to selecting and executing must-media for game users such as portals, streaming platform, online communities, and PC-bangs, EASTER operates in detail the most efficient time zone selection method for Korean game users.
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Maximize Impact with OOH That Moves Along the Path
In addition to digital and TV, you can find ways to attract the attention of game users. You can cover crowded places with advertisements to make the area your game world or run traffic advertisements tailored to the target's movement. A small difference can make a big result different when executing an OOH advertisement. We propose and execute OOH in a way that can produce the greatest effect with the know-how accumulated by EASTER.
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The Moment you Experience the Brand is the Moment of Advertising
In order to attract the attention of game users, there are times when you should not use only a set medium. EASTER thinks every moment of experience of a brand is an advertising moment, so thinks about the best way for game users and games to meet. Everything that plans and operates media showcases, cultural fairs, events, etc. can be a branding solution for the game.
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