BLUE ARCHIVE / NEXON

#BRAND STRATEGY  #CREATIVE  #MEDIA  #SOCIAL  #INFLUENCER

The Korean game market has been a strong mainstream of MMORPG for a long time. For the success of Blue Archive, a subculture genre, EASTER focused on creating empathy and immersion in the game universe, attracting interest and expectations from target users. By drawing clear and refreashing school fantasy that is different from the usual mood of existing subculture games, users can actively communicate emotionally. Through the concept of school, teacher, and student, the slogan "A Story Worth Keeping in Your Heart" and the key message "I've been waiting, teacher" were created to present great issues and expectations to users.

DUNGEON & FIGHTER MOBILE / NEXON

#BRAND STRATEGY  #CREATIVE  #MEDIA  #INFLUENCER

D&F was Korea's No.1 export PC game with 800M users around the world. It can be said that the weight of expectations when D&F, which has become a cultural content of Korea beyond games, is not easy to handle when it is released on mobile. However, EASTER has succeeded in topping the two major markets with 1M downloads with clear key messaging. "Action pleasure anytime, anywhere!" and "Moving the world once again" are the big themes that we designed. This has inspired pride in IP to existing and dormant users, and the need to enjoy it on mobile once again. In addition, we were able to maximize the influx of users to D&F Mobile by conveying the expectation that it is an irreplaceable action game to new users.

COOKIERUN KINGDOM / DEVSISTERS

#BRAND STRATEGY  #CREATIVE  #MEDIA  #INFLUENCER

CookieRun, a well-known IP that everyone has heard of at least once. We desinged an overall campaign with the concept of "Revolution of 100 Million Cookies Worldwide" to eliminate the misunderstanding of game playability that we already knew and to create strong expectations that a game that is completely different from CookieRun will come out.