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The Beginning of Strategy Lies in Understanding Game Users Precisely
Our EASTER crew are game users who enjoy variety of games. We monitor the community everyday to identify the issues of Korean games and promptly invite game users to run FGI and digital surverys when necessary. The real strategy that captures the stories of real Korean users begins with EASTER C&I.
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Our History Shapes Our Strategy
You need to be able to predict how the game you need to market will react to in order to find a way to respond. So, in addition to consumer research, EASTER also uses 22 years of game marketing to predict problems and find solutions to solve them.
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We Believe in the Power of a Single Line of Copy
In the end, a single-word copy is often the solution to solve problems in the game. We embody the strategy with a single slogan, define the problems and solutions needed for each stage of the campaign, and propose a step-by-step copy. Find a single word here, on EASTER that can sway the hearts of Korean game users.
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We Deliver Fast and Accurate Multi-Management, Even to Systematic Levels
Numerous activities must be carried out simultaneously in order to attract the attention of game users. In other words, tasks to be solved occur simultaneously. EASTER can quickly and accurately solve various problems through organizational collaboration system and management know-how so that brands can focus on strategic problems to solve.
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