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EASTER C&I

COOKIERUN KINGDOM

Client

DEVSISTERS

Category

#LAUNCHING CAMPAIGN

Title

COOKIERUN KINGDOM

Services

#BRAND STRATEGY  #CREATIVE  #MEDIA  #INFLUENCER

BREAKING THROUGH FAMILIARITY
WITH FRESHNESS

CookieRun, a well-known IP that everyone has heard of at least once. We desinged an overall campaign with the concept of "Revolution of 100 Million Cookies Worldwide" to eliminate the misunderstanding of game playability that we already knew and to create strong expectations that a game that is completely different from CookieRun will come out.

  • 10M downloads(including global)
  • No.1 Popularity of the two major markets
  • TOP 5 of the two major markets

Awaken, 100 Milion Cokkies

There was a mission to highlight the difference in a game that was completely different from CookieRun, which as recognized by existing users. To this end, we focused on the fun of making a kingdom of cookies. In order to spread the issue, cookies' cuteness and the story of the kingdom in the game were wittily expressed with the concept of "revolution" in order to create a kingdom by homage to famous speeches.

Presenting Scale Intuitively

"Thank you so much for the cookie. It's on me!"

A commemorative promotion that expresses gratitude to users who have sent a lot of love after the launch with a reward worth one billion. EASTER designed with a "1B Thanksgiving" from the title so that users can intuitively feel the sense of scale to create an issue for the game once again. In the video, cute cookies in the game come into reality and deliver to gifts, become a courier to visit users' homes, and distribute gifts in the sky. We wanted to express the gratitude worth one billion as a rich benefit in scale.

Boost Up with Guerrilla Event

We also planned and operated BTL activities to make the 1B Thanksgiving promotion a bigger issue. Firstly, we secured outdoor advertising sites for target users such as Gangnam Staion, Hongik Uni. Station, and Sinchon Station. After on-air advertisements to the areas without notice, an event was held to draw real-time presents for users who saw the advertisements and sent text numbers. Through this experiential marketing, we have achieved an issue and boom-up.

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