EASTER C&I

DUNGEON & FIGHTER MOBILE

Client

NEXON

Title

DUNGEON & FIGHTER MOBILE

Services

#BRAND STRATEGY #CREATIVE #MEDIA #INFLUENCER

TRUST EASTER FOR THE LAUNCH OF TENT-POLE GAME

D&F was Korea's No.1 export PC game with 800M users around the world. It can be said that the weight of expectations when D&F, which has become a cultural content of Korea beyond games, is not easy to handle when it is released on mobile. However, EASTER has succeeded in topping the two major markets with 1M downloads with clear key messaging. "Action pleasure anytime, anywhere!" and "Moving the world once again" are the big themes that we designed. This has inspired pride in IP to existing and dormant users, and the need to enjoy it on mobile once again. In addition, we were able to maximize the influx of users to D&F Mobile by conveying the expectation that it is an irreplaceable action game to new users.

1M Downloads
No.1 Popularity of the two major markets
No.1 Sales of the two major markets

TVC: Moving the World, Once Again

'"Our small steps have moved the world. D&F, which astonished the globe, now moves the world once again on mobile."
Through this key message, we have raised expectations for D&F Mobile among users.

TVC: Action Thrills at Your Fingertips

The in-game screen was edited and produced as a video to create expectations for the new launch of DUNGEON & FIGHTER Mobile and convey the fun and feeling of action play through the key message "Action Thrills at Your Fingertips."

TVC: The Beginning of an Adventure

"Adventurer, Would You Like to Join Me?"

We put the Seria, the hosehold name to D&F players, at the forefont and sent the message that Seria awaits adventurers. This setting has created anticipation and excitement for the launch of mobile version for DUNGEON & FIGHTER adventurers.

Massive Outdoor Ads in Gangnam, the Heart of South Korea

With the concept of welcoming greetings from Seria, a symbol of D&F Mobile, we set up a narrative that a fairy flies around Seoul. The storyline of meeting Seria's welcoming greetings stimulated the curiosity and expectation of users.

User-Friendly Ambassador, Actress Jung Ji-so

We have designated actress Jung Ji-so, a celebrity who can reach users in a friendly way, as the model and first ambassador of DUNGEON & FIGHTER Mobile. Through her, she introduced D&F's updates and content in a more public and friendly way.

Vibrant Pre-launch Images for Display Ads

Through its powerful texture and eye-catching design, we have effectively revealed the overall concept of action pleasure in image production for display advertisements. It is also important to place mobile devices so that the audience does not forget the clear thme of D&F's mobile launch.

Enhancing Connection Through the Showcase Event 'ARCADE 2023'

Through the Arcade 2023 showcase, we have prepared an experience venue to reward adventures who have loved D&F Mobile for the past year and enjoy various other events. In addition, the director of D&F appeared to look back on the past time and to strengthen contact with users through Q&A with users.

DUNGEON & FIGHTER MOBILE

Client

Category

Title

Services

TRUST EASTER FOR THE LAUNCH OF TENT-POLE GAME

TVC: Moving the World, Once Again

'"Our small steps have moved the world. D&F, which astonished the globe, now moves the world once again on mobile."
Through this key message, we have raised expectations for D&F Mobile among users.

TVC: Action Thrills at Your Fingertips

The in-game screen was edited and produced as a video to create expectations for the new launch of DUNGEON & FIGHTER Mobile and convey the fun and feeling of action play through the key message "Action Thrills at Your Fingertips."

TVC: The Beginning of an Adventure

"Adventurer, Would You Like to Join Me?"

We put the Seria, the hosehold name to D&F players, at the forefont and sent the message that Seria awaits adventurers. This setting has created anticipation and excitement for the launch of mobile version for DUNGEON & FIGHTER adventurers.

Massive Outdoor Ads in Gangnam, the Heart of South Korea

With the concept of welcoming greetings from Seria, a symbol of D&F Mobile, we set up a narrative that a fairy flies around Seoul. The storyline of meeting Seria's welcoming greetings stimulated the curiosity and expectation of users.

User-Friendly Ambassador, Actress Jung Ji-so

We have designated actress Jung Ji-so, a celebrity who can reach users in a friendly way, as the model and first ambassador of DUNGEON & FIGHTER Mobile. Through her, she introduced D&F's updates and content in a more public and friendly way.

Vibrant Pre-launch Images for Display Ads

Through its powerful texture and eye-catching design, we have effectively revealed the overall concept of action pleasure in image production for display advertisements. It is also important to place mobile devices so that the audience does not forget the clear thme of D&F's mobile launch.

Enhancing Connection Through the Showcase Event 'ARCADE 2023'

Through the Arcade 2023 showcase, we have prepared an experience venue to reward adventures who have loved D&F Mobile for the past year and enjoy various other events. In addition, the director of D&F appeared to look back on the past time and to strengthen contact with users through Q&A with users.

BLUE ARCHIVE

DUNGEON & FIGHTER MOBILE

COOKIERUN KINGDOM

DUNGEON & FIGHTER MOBILE

Client

Category

Title

Services

TRUST EASTER FOR THE LAUNCH OF TENT-POLE GAME

TVC: Moving the World, Once Again

'"Our small steps have moved the world. D&F, which astonished the globe, now moves the world once again on mobile." Through this key message, we have raised expectations for D&F Mobile among users.

TVC: Action Thrills at Your Fingertips

The in-game screen was edited and produced as a video to create expectations for the new launch of DUNGEON & FIGHTER Mobile and convey the fun and feeling of action play through the key message "Action Thrills at Your Fingertips."

TVC: The Beginning of an Adventure

"Adventurer, Would You Like to Join Me?" We put the Seria, the hosehold name to D&F players, at the forefont and sent the message that Seria awaits adventurers. This setting has created anticipation and excitement for the launch of mobile version for DUNGEON & FIGHTER adventurers.

Massive Outdoor Ads in Gangnam, the Heart of South Korea

With the concept of welcoming greetings from Seria, a symbol of D&F Mobile, we set up a narrative that a fairy flies around Seoul. The storyline of meeting Seria's welcoming greetings stimulated the curiosity and expectation of users.

User-Friendly Ambassador, Actress Jung Ji-so

We have designated actress Jung Ji-so, a celebrity who can reach users in a friendly way, as the model and first ambassador of DUNGEON & FIGHTER Mobile. Through her, she introduced D&F's updates and content in a more public and friendly way.

Vibrant Pre-launch Images for Display Ads

Through its powerful texture and eye-catching design, we have effectively revealed the overall concept of action pleasure in image production for display advertisements. It is also important to place mobile devices so that the audience does not forget the clear thme of D&F's mobile launch.

Enhancing Connection Through the Showcase Event 'ARCADE 2023'

BLUE ARCHIVE

DUNGEON & FIGHTER MOBILE

COOKIERUN KINGDOM

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'"Our small steps have moved the world. D&F, which astonished the globe, now moves the world once again on mobile."
Through this key message, we have raised expectations for D&F Mobile among users.

"Adventurer, Would You Like to Join Me?"

We put the Seria, the hosehold name to D&F players, at the forefont and sent the message that Seria awaits adventurers. This setting has created anticipation and excitement for the launch of mobile version for DUNGEON & FIGHTER adventurers.